Pokemon & Marketing

Pokemon is a thing. Again.

I’m not mad about it but the 1998 Pokemon Blue on my Gameboy playing Anna is a little bitter. She will get over it though.

As with every other company – when it was piping hot, I had to make a move on my work account to promote what we do.

The first post I made was safe and easy. It had a pokemon in our massage chair, promoting it (thankfully the building it a poke stop). I actually got a student to DM us asking about it and 2 other students that came in the office to get a massage because of it. Cool!

The second post I made was a little more risque if you will, but boy was it well received. I’ve seen connections with Pokemon and STIs for years now – the whole “don’t catch ’em all” – so that’t the direction we went on IG, FB, and Twitter.

PokemonPost

The post was instantly hot and shared far and wide. Mind you our Facebook has under 500 likes. (it was well received on IG and Twitter too, but FB was the more viral of them).

To give you a better idea, here is the posts we have made in the past. See how the Pokemon compares to most (spoiler alert: It’s way more popular)

PokemonPost2

Either way, I’m super proud of how this post did. It shows you to be relevant, understand your audience, and be ahead of the curve with your timeliness.

1998 Anna is still unimpressed though.

 

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Snapchat

Like most people, I spend so much time in one location – my office. With that I’m a huge social media person, especially Snapchat. Not only do I use my personal account, but our Healthy Noles has a snap too. With my obsession, I decided to finally create a filter for our building since one did not exist. Of course I wanted to market our department but we are part of a bigger entity. Our building as a whole is 5 stories and houses academic classes, healthcare providers, a gym, and more.

So I made a quick filter in hopes of it getting accepted, and it did! How cool is that? Now I’m always promoting my building when I post pictures of my morning 9am (and 2pm, let’s be real) coffee to my story.

HWCSnap